This year is called “The Year of Video Marketing,” as businesses discover new, inventive ways and approaches to use the medium to reach more customers. Videos stand out on social media, giving customers and watchers a quick overview of a product without overwhelming them with the text. In just less than thirty seconds, a customer can know about the information he needs about business through a short, visually-appealing video.
The way youtube is reaching far more than any other social media platform is outstanding. As you know youtube is the second top search engine in the world, youtube is everywhere, having some kind of video strategy is important to promote your brand. Not only youtube but Instagram and Facebook are also doing well in the world of marketing. There are a few other social media network who are struggling out there.
Let’s have a look at the struggling social media platform, here struggling doesn’t means explicitly snapchat because it’s losing to Instagram.
Also Read: The Complete Process Of Keyword Optimization
Let’s discuss about some social media platforms one after the other!
- Facebook: Nowadays Facebook is competing with youtube when it comes to videos. Millions of people spend hours on these platforms for the learning or entertaining purposes. Both of these incredible social media platforms have same feature like “live chat”. But youtube has better reach than Facebook, so, youtubers are posting the content in episode wise, which is the reason youtube is getting more reach than Facebook. Facebook is lacking because of this type of material and reach.
- Linkedin: When it comes to LinkedIn, it lacks a lot of reach because of video-based content. People love to see the videos based on marketing or branding stuff. There are a lot of followers on youtube and facebook, but when it comes to LinkedIn, it has very less followers. If you got linkedin followers, then your video post will get more reach than Facebook. So, if you are making videos on marketing or any business stuff go for LinkedIn.
- Snapchat: Snapchat is doing everything to beat Instagram, so don’t look for the popular social network. Choose as per what content you want to promote
- Twitter: On Twitter, you get clicks on one penny or two penny, this clicks stays for a minute or two, but the clicks are connections being made. People are getting cost price position when compared to an email from twitter so, don’t lose twitter, it got thousands of followers.
Other marketing tactics, for example, if you are running a marketing agency, your sales are doing well then double down on it. If podcasting is doing well for you and your business then go for it.
As speaking of podcasting, it’s a great way to reach an audience with the help of an on-demand medium. Audio podcasts have the benefit of being easy to consume, and they make great companions while commuting, exercising, or getting work complete. Video podcasts are also a great option. They are great for promoting that have tutorials, lessons, and screenshots. They also make it possible to connect on a deeper level with visuals.
Focus in on what’s working and double down on it. In 2017 you might have seen Google CPC to go up that was rare and later people were like its going down. That is because a lot of people started using mobo. Now people are climbing back up again.
Today what you will find is as it cost continue to rise on AdWords and Facebook which are the main two channel for everyone advertising on. You are going to have to create a funnel, it’s not going to get be as affected to send people your product or servicing get them to buy. But you are going to have upsells, and downsells without a funnel, it’s going to very difficult for you to compete.
In 2019 you can create a funnel have upsells, and downsells and constituencies that people don’t buy that will allow you spend more money quicker than your competitor and push them out of the way.
As speaking about live chats is going to get better in 2019 and beyond. You can also build up the funnel for that as well.
